live music

Par Hagstrom and Charlatans of Love (SXSW)

4.7

Pär Hagström and Charlatans of Love are performing at The 13th Floor in Austin on March 14, 2026 as part of SXSW.

This Swedish artist brings a theatrical and soulful approach to rock music, blending gospel, soul, psychedelic rock, and funk into something truly distinctive. With a raspy yet silky voice and natural stage presence, Hagström performs as much as a preacher as a singer, drawing inspiration from legends like Tom Waits, Led Zeppelin, and Mavis Staples.

The band is celebrating the release of their latest album Dreamers Believers Illusionists Preachers, which continues the story from their 2024 mini-album The End Again. The album features eight tracks showcasing their signature fusion of musical and theatrical elements that have defined Hagström's journey from death metal and hard rock to the depths of gospel and soulful expression.

This is an official SXSW showcase event. Attendees can learn more about badges, wristbands, and priority access through the festival schedule.

The Venue

The 13th Floor at 711 Red River St pulses with the vibrant energy of Austin’s legendary psychedelic music scene. Named in homage to the iconic 1960s band, the 13th Floor Elevators, this venue is a loving tribute to the rich musical history that shaped the city. Step inside and you’ll find a welcoming neighborhood rock and roll bar that celebrates both legendary acts and independent artists.

Atmosphere: The décor features festival posters and vintage charm, creating a cozy yet electric vibe perfect for music lovers and night owls alike.
Music & Events: Live performances are held regularly, showcasing everything from local rock bands to special events tied to major festivals. There’s nearly always a show on the calendar, along with immersive experiences and album release parties.
Drinks: Expect a well-curated drink selection, served by friendly staff who add to the inclusive, laid-back ambience.
Community: The 13th Floor is passionately devoted to supporting Austin’s thriving art and music community, making it a hub for creatives and fans who want to keep the city’s music scene alive and kicking.

With its roots in Austin’s psychedelic legacy and a dedication to sonic adventure, The 13th Floor is a destination for memorable nights filled with great people, good drinks, and unforgettable music experiences.