Mam (SXSW)

Dive into Mam, the official US Premiere of a hilarious action-comedy-romance from France at SXSW! Follow Jerald, a self-taught chef from small-town Texas obsessed with Vietnamese cuisine, as he hustles in New York City to open his dream restaurant.

Teaming up with sharp-witted Vietnamese waitress Nhung, they whip up street food magic, secret speakeasies, and bold culinary adventures fueled by passion, resilience, and unlikely friendship. Packed with English, Cantonese, Mandarin, and Vietnamese vibes (English subs included), it's a tasty tale of chasing dreams in the big city.

Catch this 2025 gem directed by Nan Feix with a stellar cast including Jerald Head, Nhung Dao Head, and more—perfect for foodies and film buffs!