Jason Cuellar (SXSW)
Discover the electrifying vibes of Jason Cuellar, Austin's own DJ, guitarist, producer, and founder of Texas Gold Records! He masterfully blends Cumbia, Tejano, Latin, and Texas roots music into high-energy cultural experiences that bridge generations and unite communities.
Known as the "Guira King," Jason rocks stages at SXSW, Hotel Vegas, The Far Out Lounge, and Mexic-Arte Museum, pulling in crowds of 300 to 600 fans per show. Catch his epic Unidos Por Musica series, backed by the City of Austin Live Music Fund, celebrating Latino artists and creators.
For SXSW 2026, he's spinning Austin's biggest Cumbia Showcase at Hotel Vegas—perfect for dancing the night away to infectious Latin beats. Whether you're a music lover or seeking partners for Austin's Latino music scene, Jason's events are unmissable fun!
- High-energy Cumbia and Latin rhythms
- Live DJ sets and guitar performances
- Community-focused cultural celebrations
The Venue
Hotel Vegas is a vibrant live music venue and bar located in the heart of Austin's east sixth street arts and entertainment district. Known for its eclectic atmosphere, this spot features both indoor and outdoor stages, providing entertainment from live bands and DJs nearly every night of the week.
- Spacious backyard and patio area, perfect for enjoying music under the stars
- Two main stages and a full-service bar serving a variety of drinks
- Food truck offering late-night bites on site
- Friendly bar staff and fast service create a welcoming environment
- Pool tables and plenty of seating options, both inside and outside
- Located in the historic Salinas Building, sharing space with its sister establishment, Volstead Lounge
- Hosts a diverse range of artists and events, making it a staple of Austin's renowned live music scene
Hotel Vegas stands out as an iconic East Austin spot where locals and visitors alike gather for unforgettable nights of music, drinks, and community.