Mam (SXSW)

Mam is a French film making its US premiere at SXSW 2026, screening at Alamo Lamar in Austin. This charming narrative feature follows Jerald, a self-taught chef from Texas, who moves to New York City with a dream of opening his own restaurant. After falling in love with Vietnamese cuisine abroad, he teams up with Nhung, a sharp-witted Vietnamese waitress, and together they embark on a bold culinary adventure—from improvised street hustles to a hidden speakeasy.

The film blends action, comedy, and romance as these unlikely partners fight to turn Jerald's dream into reality, showcasing themes of passion, resilience, and unexpected friendship. Directed by Nan Feix and featuring an international cast including Jerald Head and Nhung Dao Head, Mam is a celebration of culinary passion and human connection set against the vibrant backdrop of New York City.

As an official SXSW selection, this is a perfect opportunity to catch an exciting new film at one of the world's premier film festivals!