5th Annual Midsummer Festival
Details
The Old Bakery & Emporium is throwing open its historic doors for the 5th Annual Midsummer Festival, a bright and breezy celebration of Swedish American heritage right in the heart of Austin. If you’ve ever wanted to experience Midsommar without hopping on a plane, this is your chance.
Midsummer, or Midsommar, marks the summer solstice and is one of Sweden’s biggest holidays. Think long days, flower crowns, music, and plenty of treats – all packed into a free, family-friendly afternoon. The Old Bakery, originally built in 1876 by Swedish immigrant Charles Lundberg, turns its vintage charm into a colorful festival backdrop, connecting Austin’s present-day community with its immigrant roots.
Throughout the festival you’ll find pockets of Swedish-inspired fun everywhere you look. Kids (and kids at heart) can get their faces painted, then twirl around with freshly made flower crowns that would fit right into a Scandinavian meadow. Live music drifts through the plaza, adding an easygoing soundtrack to the day as people mingle, snack, and explore.
Of course, it wouldn’t be Midsummer without something delicious. Expect Swedish treats that offer a sweet glimpse into traditional fika culture – that cherished Swedish pause in the day to relax, chat, and connect over coffee and pastries. Here, that same spirit of slowing down and enjoying good company is baked into the entire festival.
Whether you stop by for a quick taste of Scandinavian culture or stay for the whole afternoon, you’ll find a relaxed, welcoming atmosphere. History buffs can appreciate the story of the Old Bakery, culture lovers can dive into Swedish traditions, and families can simply enjoy a summer day filled with music, crafts, and laughter.
- Immerse yourself in a live soundtrack of summery tunes as you wander the festival.
- Let kids burn off energy at the face-painting stations and other family activities.
- Create your own floral masterpiece at the flower crown-making station.
- Treat yourself to Swedish-inspired sweets and learn a bit about fika along the way.
- Soak up the story of Austin’s Swedish American roots in a historic 19th-century building.
Bring friends, bring family, or come solo and make new connections – this Midsummer celebration is all about community, culture, and savoring the sunshine.
Venue Details
Step inside the Old Bakery and Emporium, a true Austin landmark on historic Congress Avenue! This unique spot has been part of downtown life since 1876, when Swedish immigrant Charles Lundberg first opened the city's famous bakery in the heart of the Capitol district. Today, the beautifully preserved limestone and brick building is filled with creativity, community, and history.
- Discover a vibrant artisan shop brimming with handcrafted gifts and fine art by talented local artists and craftspeople, many of whom are 50+ and bring years of experience to their work.
- Wander through the Fine Art Gallery upstairs, featuring rotating exhibits that celebrate Austin's diverse art scene and showcase the remarkable work of established and emerging senior artists.
- Explore the fascinating Lundberg-Maerki Historical Collection, where you can learn about Austin’s immigrant history and the building’s transformation over time.
- Pick out a one-of-a-kind souvenir, thoughtful gift, or unique piece just for yourself, all lovingly made by Austin locals.
- Get insider tips from the friendly visitor information center, perfect for discovering all the fun destinations and cultural highlights Austin has to offer.
The Old Bakery and Emporium is more than just a shop — it’s a lively gathering place, a showcase of heritage, a treasure trove of local artistry, and a welcoming gateway to the wonders of Austin.
Location
- mondayClosed
- tuesdayClosed
- wednesday10 AM-6 PM
- thursday10 AM-6 PM
- friday10 AM-6 PM
- saturday12-5 PM
- sundayClosed